The first and most crucial step is setting a foundation for design by getting to know you and what you’re trying to accomplish. Hearing your ideas firsthand puts us into your mindset and helps us discover your passion and ideas. Through this phase we truly learn what you want to do and how you intend to reach your customers.
Ideation & Exploration
Sharing in your excitement gets our imagination going. In classic “brainstorming” fashion, we work with you to bring every inspiration, every thought to the table and generate lots more in the process. We identify the best ideas and save the others just in case. We narrow our focus and then open it up again.
Wireframes & Storyboards
With refined design concepts in hand, we help you see the potential with storyboard modeling of the final product. Our wireframe layouts begin to show you how your product will look and feel in the hands of your user.
Visual Design & Illustration
Once we are comfortable with the flow and functionality of the design, we turn to the true aesthetics of the application. With the wireframe schematics as its base, we apply the graphics and “visual candy” that bring appeal and optimize the user experience.
Introspection & Iteration
We are our own worst critics...and that’s a great thing. We maintain objectiveness throughout the process--even with the finish line in sight--and the flexibility to adjust and redo what we feel doesn’t work. We take your feedback to heart and revisit every aspect of the project until we know we are putting out something awesome that users will love.